The Risk Communication Branch works to ensure that state and local entities are prepared to respond to the challenges that occur during terrorist and crisis events and to provide effective communication materials and training programs for the workforce and public.
Five Risk Communication Steps to Success
1. Execute a solid communication plan.
2. Be the first source for information.
3. Express empathy early.
4. Show competence and expertise.
5. Remain honest and open.
Source: Centers for Disease Control and Prevention (CDC) Crisis Emergency Risk Communication (CERC)
"Risk Communication is the process by which people become informed about hazards, are influenced towards behavioral change, and can participate in decision-making about risk issues." - Bernd Rohrmann, A Socio-Psychological Model for Analyzing Risk Communication Process (2000).